You have left no stones unturned in social media marketing your event. Yet, what is the guarantee that people have seen it? All these promotions are going to amount to nothing if people don’t see your promotion. (more…)
An event company’s business thrives on how well the event is marketed, and what the event sales team can turn out of it. Marketing team and sales representatives form the backbone of any company. (more…)
Being a blogger and writer myself, I’ve come to realize that the more social media outlets you’re active on, the more hectic it is to keep each one of them updated. Every time I write a new piece, I spend a good two hours simply sharing it on Twitter, Facebook, Instagram, my personal blog and so on. (more…)
…without even spending a million dollars. I knew the title would’ve made most of y’all freak out, but if you’re reading this, thank you for believing in me and reading on (that was some risky job I did there). As an event presenter, it’s not news to you that organizing a successful event for any number of attendees is a tedious job. Heck, our job defines tediousness itself. But, when the event is a mega-hit, you know your efforts were worth it. What if I told you there was a way to make your event a mega-hit minus the efforts? (more…)
If you think tweeting “Got an event comin up. So damn excited 2 c all of u thr! :D” is creating a buzz, let me burst that bubble and tell you that we’re way past inventing the wheel, fire, and definitely social media marketing. The best way (that also happens to be the only one) to create a buzz about your upcoming event is not a cakewalk, definitely. But what good would we be doing if we didn’t make a walk through the rocks look like a cakewalk? (more…)
A few years back in time, event organizers were usually people who were distinctly spotted in the middle of a mayhem carrying bundles of documents, bills and checklists stuffed hastily in mismatched folders, yelling instructions to their team as their hair shot out of maintenance pretty awkwardly under the band of a lopsided headphone with a mic. Now, however, technology has chilled these species out so much it is difficult to really figure out who is the planner, really! Learn how to squirm your way into this chilled out species by using technology for event planning:
WORK OUT THE SOCIAL MEDIA
When it comes to the internet, even the sky isn’t a limit. Social media is a superlatively effective and cheap medium for event promotion and marketing. You first need to be well aware of the social media hubs of your target audience. While Facebook is used virtually by everyone, Google+ and Twitter are places you’ll find most professionals. Tumblr, Instagram, and Pinterest are places you should resort to if you wish to create a rather colorful buzz. (more…)
We realized it was high time you stopped experimenting with useless techniques to promote your event on Facebook, Twitter, Blogger, WordPress, and virtually every other social media platform that you can think of. Honestly, having a ten-line instruction set to guide your audience to your online ticket store is definitely not working because nowadays, people don’t even read their medical reports that sincerely. It doesn’t matter how rich or witty your content is – if it’s not a click away, it’s no good, anyway! To overcome this major blunder, Yapsody decided to come up with Widgets to make social media promotion a lot easier. (more…)
The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian is not the only one who’s affected by this social media wave. Right from politicians to celebrities think Facebook and Twitter are the best channels to let their followers know what they’ve been up to, so as to establish a connection between them and the common public. Amidst all this, if you’re still relying on flyers and banners to do the promotional job for your events, you’re a bigger bimbo than the cheerleader who’s celebrating her first tweet anniversary on Facebook! (more…)
All kinds of events – from birthday parties to fundraisers, from concerts to karaoke nights – can be regarded as fruit bearing trees. You plant the idea, you nurture the tree by defining each and every bit of the event, and lastly, you call people in to enjoy the fruits. But there are these major questions that haunt the mind of many event planners – How do I tell people about my tree? Basically, how do I go about promoting my event? And this question has a three-word answer – Social Media Marketing. This post is aimed at guiding all you event newbies (and perhaps even oldies) about how you can use the social media to an optimum level for marketing your events.
Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?