Geographic Reach of the US Event Industry!

If you are new in event industry and planning to organize an event for your business then you have to understand one crucial factor which will decide the success of your event; i.e. the importance of location to your overall event. In this blog we will share and discuss some stats which will help you to understand the geographic reach of US event industry. 

There are around 49,000 event presenters throughout the United States, but the overwhelming majority of promoters have a limited geographic reach. Event presenters are mostly target cities and states that have high population, Read More

Yapsody YapScan: Ticket Scanning App Now Available for Android!

Yapsody Yapscan App for Android

It’s been just two months since we launched Yapsody YapScan, a ticket scanning app for iPhone and iPod Touch which allows event presenters to validate tickets by either (a) scanning barcodes with the device camera, (b) scanning tickets using a laser scanner peripheral, (c) entering a ticket number, or (d) searching for customers by entering a name or scrolling through an customer list. The application has been installed by many Yapsody event presenters, and we’ve received some excellent feedback from them.  Read More

Best Target Group for an Event!

The event industry is a $23 bn industry that targets very diverse audience groups across events of varying types and sizes.  On one hand you might want to present events that target a demographic that is not adequately being served by your competition.  Alternatively, you may decide to present events that cater to some of the more desirable demo groups.

If we analyze the below pie chart we will find that the greatest revenue contribution to the event industry in 2012 was from men and women aged 21-45 years, who collectively spent over $11 billion and comprised approximately 50% of total industry spend.

best target group for your event

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Most Effective Social Networking Site for Event Presenter!

We all know that social networking websites and social media marketing are the best FREE tools for promoting product and services. There are around 200 social networking websites available, but it is hardly possible for event presenters to be active on all of them. So in this blog, Yapsody will share some stats and details about social networking websites that will help you to figure out the most effective platforms for promoting your events and performances.

Effective Social Media Stats

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Yapsody: BAF Site of the Week!

We are happy to announce that won “Site of the Week” by the popular business forum “Business Advice Forum (BAF)”.

Yapsody - BAF Site Of the Week

We are thankful to Fergal, admin of Business Advice Forum, for supporting our new ticketing system and our initiative against high ticketing fees. Yapsody is the first truly free online ticketing system of its kind, against the concept of “taxing” presenters and customers with fees.

Yapsody and its initiatives are famous and appreciated! Well… almost!
Click here to check us out at BAF Site of the Week

Be sure to visit us on Facebook, Twitter, or our website for all of your event-planning needs.

Why Ticket Purchasers Are Looking for A New Ticketing System?

Yapsody - Event Ticketing System

The ticketing industry has traditionally been dominated by a handful of large players who lock venues into lucrative, exclusive contracts that give the ticketing companies the ability to effectively manipulate the market. However, over the last five years, many venues have chosen to go with newer ticketing companies with feature-rich, state-of-the-art ticketing platforms that are far more cost-effective to operate, thus giving way to significant benefits for both venues and ticket purchasers.  Those benefits include:  Read More

Live Music Concerts – Industry Revenue Generator!

The concert and event promotion industry is a $22.9 billion industry and over the period of next four years, industry revenue is projected to climb at an average annual rate of 3.0% to $26.5 billion with thousands of new event presenters entering the market wanting a piece of the pie.

But where might the greatest opportunities lie for new event presenters. Let’s take a brief look at some of the key segments:

Type of events
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Create Your Events in Just 3 Easy Steps!

For many businesses, events are:

  •  A good way to build new business connections
  •  A great marketing tool and
  •  A primary source of revenue

However, hosting your own live event can be a daunting task. So, where do you even begin?  Yapsody’s easy-to-use ticketing system with a NO-FEE model allows you to create your event in just three easy steps!  Just go to your Box Office page and click on the “CREATE EVENT” tab that is located on the top left of the screen between your account name and search bar and you are ready to begin.  Read More