For an event presenter, diaries and notepads filled with strategies, at least five meetings to decide upon one of them, and a ten more to execute the “chosen one” is an everyday story. Of course, y’all are used to it, but does that make it any less tiring and time consuming? If your answer is a big “NO”, read on to discover five quick and easy promotional strategies that you can try for successful marketing of your event.
If you don’t have a hashtag for your event, create it. If you do, use it in practically every possible place (even at the back of your bathroom door, just so that it keeps buzzing in your head the whole time). Posters, flyers, tweets, pictures, emails – anything related to your hashtag should be posted along with your event hashtag. Ask your friends, relatives, sponsors, speakers, colleagues and employees to use it whenever they are talking about the event. That’s the only way to make sure your hashtag is a buzz. And if your hashtag is a buzz, your event is going to ‘bee’ awesome.
2. If Money Speaks, Influence Sings.
Reach out to influencers related to your event using websites like www.topsy.com, www.buzzsumo.com, and www.tame.it. Honestly, you’ll have to stalk them. Follow them on LinkedIn, comment on their tweets, like their Facebook stuff, and if you’re lucky enough to get an email address, send them emails. Gently convince them to spreading a word about your event in return for a free reservation or goodies, or simply ask them if there’s anything you can do to return the favor. Don’t push them, though, that might have an adverse effect on the image you present.
3. Chat ‘em up!
Leave comments in popular blogs and forums that are frequently visited by your target audience. You can answer relevant questions on Quora and contribute regularly to some of the best LinkedIn groups in order to get recognized amongst your potential attendees. This will boost your profile and mark you as someone who’s reliable and approachable.
4. Be My Guest!
After being a part of these many interactions, you’re bound to find an interesting and relevant topic to write a guest post on. These are typically 500-1000 words long, and you can send them to blogs where you’re active or the blogs that usually post similar content. If they agree to put up your post, you’ll be able to tap their followers for your own event. And even if they don’t, you’ll still have some fresh content for your own blog. It’s a win-win, anyway, so why not?
5. Three Wise Men
Call up 3 sponsors, speakers, or event partners, and see what’s up with them. Maybe they are stuck in a tight spot with their roles at the event and could do away with some help from your end. Try to help them out if they need anything, and this will let them have a positive outlook towards you and the event. And, who doesn’t like talking about good things?