Being an event presenter, you are very well aware of how proactively things get done during an event, but the time gaps between consecutive events definitely lack that kind of motivation and it’s difficult to decide what exactly you should be working on during those times. So, here are 5 ways to make use of these time gaps:
- MARKETING MANAGEMENT
Social Media is filled with opportunities for you to add new members to your network and strengthen existing relationships. You could use this time gap to connect with your contacts, get in touch with those involved in your previous event, get involved with potential attendees for your next event and also schedule tweets and posts for your Facebook page. For maintaining contact, you could depend upon LinkedIn, which is the best platform for meeting professionals. Using apps like HootSuite, managing social media gets a lot more efficient.
- FINANCE MANAGEMENT
My bullet points sound like MBA courses, but whatever.
You cannot figure out your budget right before the day you start working on your next event. And by figuring out, I don’t mean estimating how much it’s going to take, but estimating how many resources you have and how much funding can be expected from them for your next event. Build closer relationships with banks, business partners, and sponsors so that you don’t fall short of resources when you plan out a budget.
- HAVE A PACKED SCHEDULE
It’s very tempting for an even presenter to relax after he’s done with an event. But sometimes, you end up relaxing for a long, long time and that just ends up jeopardizing your next event. A smart event planner realizes that free time is a myth and that this should ideally be the time when you should be filling up your diaries with appointments to accomplish some ground work that will make things easier for your upcoming events. Start checking out new venues, building a new team, looking for keynotes and so on.
- LEARN THE TRENDS
The one way to stay ahead of your competitors is by keeping an eye on everything that’s new in the industry. If you’re too rigid with your strategies, you might not be able to reel in a fresh audience. One way to ensure this is by subscribing to the Yapsody Blog, which is consistently updated with marketing tips and trends for event presenters. Also, look out for trending topics and hashtags on Twitter, and try to incorporate them into your strategies to appeal to a larger audience.
Another point that could give direction to changes is feedback. Feedback from your previous attendees, team members, speakers, sponsors, and even other event presenters can help you single out everything that needs to be tackled and everything that needs to be highlighted.
- CHANGE IS THE ONLY CONSTANT
Now, that’s a line you’d probably paste at the back of your bathroom door, but that doesn’t stop it from making sense, does it? I spoke about changing your strategy in the previous point, and I’ll focus on it a bit more. Of course, noticing trends and incorporating them works, but you should also look back on your successes and failures and see how you can extract lessons from them to spice up the marketing strategy for your next event. And hey, don’t shy away from tactics that seem risky, because they might just be the game-changers for you. At the same time, make sure they’re calculated risks.