The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian is not the only one who’s affected by this social media wave. Right from politicians to celebrities think Facebook and Twitter are the best channels to let their followers know what they’ve been up to, so as to establish a connection between them and the common public. Amidst all this, if you’re still relying on flyers and banners to do the promotional job for your events, you’re a bigger bimbo than the cheerleader who’s celebrating her first tweet anniversary on Facebook! (more…)
All kinds of events – from birthday parties to fundraisers, from concerts to karaoke nights – can be regarded as fruit bearing trees. You plant the idea, you nurture the tree by defining each and every bit of the event, and lastly, you call people in to enjoy the fruits. But there are these major questions that haunt the mind of many event planners – How do I tell people about my tree? Basically, how do I go about promoting my event? And this question has a three-word answer – Social Media Marketing. This post is aimed at guiding all you event newbies (and perhaps even oldies) about how you can use the social media to an optimum level for marketing your events.
Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?