Category Archives: Uncategorized

THE LIFECYCLE OF EVENT CONTENT – BIRTH, LIFE, AND AFTERLIFE

THE LIFECYCLE OF EVENT CONTENT – BIRTH, LIFE, AND AFTERLIFE

THE LIFECYCLE OF EVENT CONTENT – BIRTH, LIFE, AND AFTERLIFE

A few years back if you came up to me flaunting the passes you managed to somehow seize for a very important upcoming conference, I’d probably be charred out of jealousy. Today, if you do the same, both of us can have a good laugh as I show you the YouTube channel that’ll let me witness the same conference live at 1080p resolution sitting miles away from the actual venue. Plus, I can watch it in my pajamas eating popcorn and I won’t even have to pay for the passes! Continue reading “THE LIFECYCLE OF EVENT CONTENT – BIRTH, LIFE, AND AFTERLIFE” »

EIGHT-ENTION, PRESENTERS!

EIGHT-ENTION, PRESENTERS!

EIGHT-ENTION, PRESENTERS!

I may not be the queen of puns, but I’m sure that title caught your attention. Oh, wait, eight-tention! What’s with the eight, you ask? We figured that with Facebook, WhatsApp, and Twitter taking on the virtual world like hurricanes (but, in a lot nicer way), emails just look outdated. Yes, they just LOOK outdated, but they aren’t. If you can still manage to jam eyeballs onto your email notification with a crazy subject line, your pre-event email can nail it. And it can nail it way better than other social media websites can. We’ll show you eight ways to hammer that thing right in – Continue reading “EIGHT-ENTION, PRESENTERS!” »

GIVING BACK TO THE SOCIETY? LET US HELP!

GIVING BACK TO THE SOCIETY? LET US HELP!

GIVING BACK TO THE SOCIETY? LET US HELP!

And we are going to do that by slashing our prices by half for Reserved Seating Events by Non-Profits. Of course, our General Admission events are still free (and always will be, like we’ve never failed to mention), but if you are a non-profit event organizer looking forward to creating a Reserved Seating event, you’ll get a 50% discount on the fees. And all you need to do to apply is send us official documentation of your Non-Profit Organization and we’ll set up the discounted plan right away! Continue reading “GIVING BACK TO THE SOCIETY? LET US HELP!” »

TRICKS-N-TREATS!

TRICKS-N-TREATS!

TRICKS-N-TREATS!

Yes, yes, let me explain. No, it has nothing to do with Halloween. Yes, it is about event promotion. In fact, it’s ONLY about event promotion – these are some handy “tricks” you can use to host a successful event, and success is always followed by “treats”, isn’t it? Hence, the title. (Please continue reading, I swear it gets better than this.) Continue reading “TRICKS-N-TREATS!” »

Yapsody YapStats Is Now “Smarter”!

Yapsody YapStats Is Now “Smarter”!

Yapsody YapStats Is Now “Smarter”!

Literally smarter, as it is now available on your smartphones and other Android devices absolutely for Free! Yeah, but not all free things are useful, are they? You often get a whole woman free with a wedding gown, but honestly, is THAT what you signed up for? (No offense meant…to wedding gowns. You are too pretty!) So, this article aims to cover what exactly YapStats is, why it makes work easier for an event organizer, and how to navigate your way through it. Continue reading “Yapsody YapStats Is Now “Smarter”!” »

SIX LAST-MINUTE EVENT PROMOTION FIXES

SIX LAST-MINUTE EVENT PROMOTION FIXES

SIX LAST-MINUTE EVENT PROMOTION FIXES

Exams, speeches, essay-writing competitions (even this blog TBH) – I’ve always prepared for these thoroughly. At the last minute. And let’s face it, no matter how many months, or years, we put into planning and preparing and planning again, we always save a few things for the end. Incidentally, these few things have the power to turn the whole gig upside down, which is exactly why you need to read on to discover the six last-minute strategies for promoting your event. Continue reading “SIX LAST-MINUTE EVENT PROMOTION FIXES” »

DIGITAL MARKETING F.R.I.ENDS – FIVE REALLY IMPORTANT TRENDS FOR EVENT ORGANIZERS

DIGITAL MARKETING F.R.I.ENDS – FIVE REALLY IMPORTANT TRENDS FOR EVENT ORGANIZERS

DIGITAL MARKETING F.R.I.ENDS – FIVE REALLY IMPORTANT TRENDS FOR EVENT ORGANIZERS

Even as you read this blog, some website in some corner of the world is coming up with an extremely innovative feature or scheme that is reshaping the virtual world in a significant way. For presenters, today, Facebook pages and YouTube channels are not sufficient to promote your event because, let’s face it, EVERYONE is doing it. So, if you wish to be a step ahead with online promotions, here are 5 digital marketing trends that you MUST be aware of – Continue reading “DIGITAL MARKETING F.R.I.ENDS – FIVE REALLY IMPORTANT TRENDS FOR EVENT ORGANIZERS” »

THREE P’S OF OFFLINE EVENTS – PLANNING, PROMOTING, PREPARING – USING GOOGLE ANALYTICS

THREE P’S OF OFFLINE EVENTS – PLANNING, PROMOTING, PREPARING – USING GOOGLE ANALYTICS

THREE P’S OF OFFLINE EVENTS – PLANNING, PROMOTING, PREPARING – USING GOOGLE ANALYTICS

Irrespective of whether you have a factory or an e-commerce website, one of the best ways to build an appreciable network of customers is by organizing events. Events are to the corporate world what holidays are to families – you know your people are out there, but it’s only during the holidays that you actually bond with them and have any intimate contact whatsoever. If you, as a businessman (or woman; the last thing I would want is people suing me for sex discrimination) wish to actually communicate with your customers and have an outsider’s view on your work, you need to plan an event, drive people to attend it and track your progress. Continue reading “THREE P’S OF OFFLINE EVENTS – PLANNING, PROMOTING, PREPARING – USING GOOGLE ANALYTICS” »

HOW TO E-XPAND YOUR E-MAIL DATABASE

HOW TO E-XPAND YOUR E-MAIL DATABASE

HOW TO E-XPAND YOUR E-MAIL DATABASE

Alright, maybe the e-xpansion was stupid, but it was worth a try. And so are the tips mentioned in this blog to grow your email database and as an innocent consequence, boost your ticket sales (here’s when I say “what up!” Barney Stinson style). According to a few researches (I still wonder who does them, but they come in handy when you’re writing something like this, so, keep up the good work, guys!), almost 35% of event managers answered “email” when asked what was the most effective marketing strategy for event promotion. The rest of them replied “social media”, “banner ads”, “mouth-to-mouth” (marketing, d’uh!) and everything else that most of you have already read volumes on. So, this one’s for the soul of Bloody Mary who has been dying over the past ten years over and over again in cursed email chains –  Continue reading “HOW TO E-XPAND YOUR E-MAIL DATABASE” »

HOW TO BE A BUZZY BEE?

HOW TO BE A BUZZY BEE?

HOW TO BE A BUZZY BEE?

If you think tweeting “Got an event comin up. So damn excited 2 c all of u thr! :D” is creating a buzz, let me burst that bubble and tell you that we’re way past inventing the wheel, fire, and definitely social media marketing. The best way (that also happens to be the only one) to create a buzz about your upcoming event is not a cakewalk, definitely. But what good would we be doing if we didn’t make a walk through the rocks look like a cakewalk? Continue reading “HOW TO BE A BUZZY BEE?” »