How To Measure Social Media Efficiency?

HOW TO MEASURE SOCIAL MEDIA EFFICIENCY?
HOW TO MEASURE SOCIAL MEDIA EFFICIENCY?

No matter what event catering website you’re on, or what kind of blog/article you’re reading to figure out strategies for making your event a success, you’re going to stumble upon social media often. A little too often, to be honest. Facebook, Twitter, LinkedIn, and all their siblings are being used today by laymen, and used rather easily. This tends to imply that using social media for promoting your event would be a piece of cake. (more…)

How to Make Your Christmas Event a Very Merry One!

How to Make Your Christmas Event a Very Merry One!
How to Make Your Christmas Event a Very Merry One!

When Christmas is around the corner, everyone is looking for reasons to spend and enjoy. And if you’re an event presenter, you can take advantage of this festive season. But, at the same time, don’t forget that like you, there are many others who are going to try to host Christmas events and lure your potential attendees into registering for their events. (more…)

Make It A Million-Dollar Event…

Make It A Million-Dollar Event…
Make It A Million-Dollar Event…

…without even spending a million dollars. I knew the title would’ve made most of y’all freak out, but if you’re reading this, thank you for believing in me and reading on (that was some risky job I did there). As an event presenter, it’s not news to you that organizing a successful event for any number of attendees is a tedious job. Heck, our job defines tediousness itself. But, when the event is a mega-hit, you know your efforts were worth it. What if I told you there was a way to make your event a mega-hit minus the efforts? (more…)

TRICKS-N-TREATS!

TRICKS-N-TREATS!
TRICKS-N-TREATS!

Yes, yes, let me explain. No, it has nothing to do with Halloween. Yes, it is about event promotion. In fact, it’s ONLY about event promotion – these are some handy “tricks” you can use to host a successful event, and success is always followed by “treats”, isn’t it? Hence, the title. (Please continue reading, I swear it gets better than this.) (more…)

SIX LAST-MINUTE EVENT PROMOTION FIXES

SIX LAST-MINUTE EVENT PROMOTION FIXES
SIX LAST-MINUTE EVENT PROMOTION FIXES

Exams, speeches, essay-writing competitions (even this blog TBH) – I’ve always prepared for these thoroughly. At the last minute. And let’s face it, no matter how many months, or years, we put into planning and preparing and planning again, we always save a few things for the end. Incidentally, these few things have the power to turn the whole gig upside down, which is exactly why you need to read on to discover the six last-minute strategies for promoting your event. (more…)

Have THE Social Media Marketing Checklist Ready – Check!

Have THE Social Media Marketing Checklist Ready – Check!

Have THE Social Media Marketing Checklist Ready – Check!

For all event organizers, rookies or oldies, social media marketing is the one shot they HAVE to take. Come on, who doesn’t put up their upcoming event on Facebook? It’s the most obvious thing to do when you think of social media marketing. And that’s exactly why it’s a problem – it’s too obvious, which means, everyone else is doing it. If you have to ace this marketing strategy for your event, you have to upturn every little pebble you spot, and the least we can do is show you where the pebbles are. Now, that’s exactly where THE checklist comes into picture. (more…)

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING
EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian is not the only one who’s affected by this social media wave. Right from politicians to celebrities think Facebook and Twitter are the best channels to let their followers know what they’ve been up to, so as to establish a connection between them and the common public. Amidst all this, if you’re still relying on flyers and banners to do the promotional job for your events, you’re a bigger bimbo than the cheerleader who’s celebrating her first tweet anniversary on Facebook! (more…)

EVENT PROMOTION USING SOCIAL MEDIA MARKETING

EVENT PROMOTION USING SOCIAL MEDIA MARKETING
EVENT PROMOTION USING SOCIAL MEDIA MARKETING

All kinds of events – from birthday parties to fundraisers, from concerts to karaoke nights – can be regarded as fruit bearing trees. You plant the idea, you nurture the tree by defining each and every bit of the event, and lastly, you call people in to enjoy the fruits. But there are these major questions that haunt the mind of many event planners – How do I tell people about my tree? Basically, how do I go about promoting my event? And this question has a three-word answer – Social Media Marketing. This post is aimed at guiding all you event newbies (and perhaps even oldies) about how you can use the social media to an optimum level for marketing your events.

#HASHTAGS!

Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?

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Socialize Your Events with New Social Sharing Platforms!

New Social Sharing Tools

Whether it’s providing a seamless Mailchimp integration, free mobile apps for scanning tickets, or event sharing option for Facebook and Twitter, we always try to provide our event presenters and their customers with intuitive features that allow greater flexibility for interacting with events!

That’s why we’ve have added brand new Pinterest and Google+, which leverages the power of #hashtags to allow you and your customers to share your event directly from your Online Ticket Store to Pinterest and Google+! (more…)

Social Media That Event Presenter Can Ignore

Understanding and selection of social platforms are essential for planning and executing your event’s social media marketing goals. In a previous blog we shared some stats and details about the “Most Effective Social Networking Site for Event Presenters”.  In this blog, we will share some stats and details about how event presenters perceive certain social media platforms.

In a survey conducted by SocialMedia Examiner, event presenters having more than 5 years’ were presented with 8 social media categories and asked them to rank them in terms of least used to promote their events.  (more…)