While people today are drifting farther and farther away from long-form and edging closer to minimalism, textual content is mightily depressing and lacks results. At the same time, multimedia content like infographics and videos have become exceedingly popular, owing to applications like YouTube, Pinterest, Instagram, and Vine.
In order to keep up with the rapidly changing promotional preferences of your target audience, you need to alter your promotional plans according to their preferences and this blog post will tell you how to effectively incorporate one basic multimedia element – videos – into your marketing strategy.
SLOW AND STEADY PUTS A FROWN ON THE VIEWER’S FACE
When you’re uploading your video online, don’t ignore sizing issues. If it’s a small video, uploading it in HD won’t necessarily make it slower; but a longer video will consume more data in HD and for people viewing it on their mobile devices and using mobile internet may get annoyed if it’s too lengthy and data consuming. Make sure your video provider has an option to turn off HD in such cases.
SERVE IT WITH SALADS AND SOUP
Your video has to be accessible, and you can ensure this by providing an audio description and subtitles. Though this may call for more money, time, and efforts, it’ll be definitely worth it. At least work on a transcript or text description since this will also help with Search Engine Optimization.
ONE THING LEADS TO ANOTHER
There are high chances that due to lack of time or data, an interested user may drop your event because of no direct access to required information. So, provide URLs to your Facebook page, website, blog, registration page etc. in the video’s description so that people who aren’t able to watch the video still have someplace else to go for the needed information.
When you have a video, you are going to put it up EVERYWHERE (including your website). Embedding it in your website is cool, as long as it doesn’t start playing automatically because firstly, it annoys users when they have to look for that one tab where the stupid music is coming from and secondly, mobile users who are probably not looking forward to using up their data for watching videos would be so mad at your website for auto-loading that video.
A LOT OF STUFF PLUS A VIDEO
Your video is a small marketing aid, and your entire promotional strategy can’t be based on one video. If your video includes all the vital information related to your event, make sure that the same is also available in alternative formats because even though a video is a great way to boost promotional activities, it’s not the only way, and should never become one.
Got better ways to use a video for promoting an event? Comment your ideas below and help your fellow event presenters!