Is SEO important for promoting your events online? It’s a common question among event presenters.
If you’re an event presenter and you heavily depend on the Internet to promote your event and connect with your customers, you’re right to ask this question. In fact, because of the constantly evolving nature SEO, SEO activities that worked for your event in the past may no longer work for you now.
Here’s a closer look at a few SEO trends that will help you to make your event success in the year ahead.
- A solid SEO approach has three core components: links, content and social media. Over the past year, the interrelationship among these components has strengthened. For example, although content should be focused on your customer’s needs, it should also drive specific profit-generating actions through links. Social media magnifies your reach by indicating to search engines that customers find your content valuable and relevant. Backlinks from high quality websites like Yapsody indicate that you are a legitimate, reliable event presenter.
- With the release of Google’s Hummingbird updates, it’s getting tougher for websites without a mobile strategy to rank well without both a mobile responsive design and a mobile content strategy. Consequently, now is the right time to invest resources into bolstering your mobile platform. The majority of Americans own cell phones and more than a third own tablets according to Pew Internet. Responsive design guarantees that your online ticket store looks incredible on any mobile device while a mobile content strategy addresses the context, needs and behaviors of mobile users.
- Google is relying more than ever on human signals in the form of social media shares and mentions to help assess sites. Social media has matured to the point where it’s intersecting with SEO to help determine search rankings. Two easy places to start are building your Google Plus presence and ensuring that your website and blog have built-in content sharing mechanisms.
Effective SEO techniques must consolidate different components including brand building, mobile optimization, content marketing and social media integration. It’s time to adapt your strategy to address these realities. And Yapsody is one great place to start!