Best Target Group for an Event!

The event industry is a $23 bn industry that targets very diverse audience groups across events of varying types and sizes.  On one hand you might want to present events that target a demographic that is not adequately being served by your competition.  Alternatively, you may decide to present events that cater to some of the more desirable demo groups.

If we analyze the below pie chart we will find that the greatest revenue contribution to the event industry in 2012 was from men and women aged 21-45 years, who collectively spent over $11 billion and comprised approximately 50% of total industry spend.

best target group for your event

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Most Effective Social Networking Site for Event Presenter!

We all know that social networking websites and social media marketing are the best FREE tools for promoting product and services. There are around 200 social networking websites available, but it is hardly possible for event presenters to be active on all of them. So in this blog, Yapsody will share some stats and details about social networking websites that will help you to figure out the most effective platforms for promoting your events and performances.

Effective Social Media Stats

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Yapsody: BAF Site of the Week!

We are happy to announce that Yapsody.com won “Site of the Week” by the popular business forum “Business Advice Forum (BAF)”.

Yapsody - BAF Site Of the Week

We are thankful to Fergal, admin of Business Advice Forum, for supporting our new ticketing system and our initiative against high ticketing fees. Yapsody is the first truly free online ticketing system of its kind, against the concept of “taxing” presenters and customers with fees.

Yapsody and its initiatives are famous and appreciated! Well… almost!
Click here to check us out at BAF Site of the Week

Be sure to visit us on Facebook, Twitter, or our website for all of your event-planning needs.

Why Ticket Purchasers Are Looking for A New Ticketing System?

Yapsody - Event Ticketing System

The ticketing industry has traditionally been dominated by a handful of large players who lock venues into lucrative, exclusive contracts that give the ticketing companies the ability to effectively manipulate the market. However, over the last five years, many venues have chosen to go with newer ticketing companies with feature-rich, state-of-the-art ticketing platforms that are far more cost-effective to operate, thus giving way to significant benefits for both venues and ticket purchasers.  Those benefits include:  (more…)

Live Music Concerts – Industry Revenue Generator!

The concert and event promotion industry is a $22.9 billion industry and over the period of next four years, industry revenue is projected to climb at an average annual rate of 3.0% to $26.5 billion with thousands of new event presenters entering the market wanting a piece of the pie.

But where might the greatest opportunities lie for new event presenters. Let’s take a brief look at some of the key segments:

Type of events
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Create Your Events in Just 3 Easy Steps!

For many businesses, events are:

  •  A good way to build new business connections
  •  A great marketing tool and
  •  A primary source of revenue

However, hosting your own live event can be a daunting task. So, where do you even begin?  Yapsody’s easy-to-use ticketing system with a NO-FEE model allows you to create your event in just three easy steps!  Just go to your Box Office page and click on the “CREATE EVENT” tab that is located on the top left of the screen between your account name and search bar and you are ready to begin.  (more…)

Customize Your Online Ticket Store with Yapsody!

An important feature of a ticketing system is the ability to customize your online ticket store. This allows you to match the look and feel of your website and stand out from your competition.

With Yapsody, you do not need to have any design experience or hire a professional to create an awesome looking online ticket store. Anyone can do it simply by selecting a color scheme palette or creating a custom color scheme. Then add your logo to the masthead and a background image of your choice.  Soon we will be adding multiple layouts for you to choose from.

Customize Online Ticket Store

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Yapsody Increases your Social Media Presence!

Yapsody Social Media Tools

Social media has made a great impact within the event organization industry to the point that if you are not utilizing it to promote your events, you are likely missing out on some important opportunities.  Every event organizer needs to be active on social media by promoting their events on platforms such as Facebook and Twitter.  Ultimately, greater visibility translates into greater returns, and social media is one easy (and fun) way to achieve it. (more…)