EIGHT-ENTION, PRESENTERS!

EIGHT-ENTION, PRESENTERS!
EIGHT-ENTION, PRESENTERS!

I may not be the queen of puns, but I’m sure that title caught your attention. Oh, wait, eight-tention! What’s with the eight, you ask? We figured that with Facebook, WhatsApp, and Twitter taking on the virtual world like hurricanes (but, in a lot nicer way), emails just look outdated. Yes, they just LOOK outdated, but they aren’t. If you can still manage to jam eyeballs onto your email notification with a crazy subject line, your pre-event email can nail it. And it can nail it way better than other social media websites can. We’ll show you eight ways to hammer that thing right in – (more…)

EVENT PROMOTION USING SOCIAL MEDIA MARKETING

EVENT PROMOTION USING SOCIAL MEDIA MARKETING
EVENT PROMOTION USING SOCIAL MEDIA MARKETING

All kinds of events – from birthday parties to fundraisers, from concerts to karaoke nights – can be regarded as fruit bearing trees. You plant the idea, you nurture the tree by defining each and every bit of the event, and lastly, you call people in to enjoy the fruits. But there are these major questions that haunt the mind of many event planners – How do I tell people about my tree? Basically, how do I go about promoting my event? And this question has a three-word answer – Social Media Marketing. This post is aimed at guiding all you event newbies (and perhaps even oldies) about how you can use the social media to an optimum level for marketing your events.

#HASHTAGS!

Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?

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