Social media rules the virtual world with people of all age groups using networking sites these days. Some uses this medium for fun, some to let their creative juices flow, some for emotional outbursts, some to connect with friends and family, and some for brand promotion. No matter how and why they use, the fact that social media has taken a centre stage in our life can’t be ruled out. So, why not procure the most out of it. We have zeroed in on four steps through which you can get the maximum out of these social tools.
- Figuring which One to Go for
It’s difficult to figure out which social media site is best for your business. But, every S has a unique feature and offers something to their target audience. What works for one may not work for the other. In this case, Google Ads is a key tool to understand your target and effectively run your business.
It’s best to decide which site to go for based on your product needs and demographics. Look for sites that let you showcase your organisation on a large scale. An event organiser will prefer to use Youtube, Instagram, Tumblr, and Facebook over LinkedIn, which is more for professionals. And for inspirations, ideas and to keep a tab on competitors, Pinterest is a useful site. ‘Pin it’ whatever you think it will serve your purpose.
- Getting your Audience Hooked
To get online users spend maximum time on your page and to have a good numbers of followers, understand your audience’s likes and dislikes. Your job does not end with posting videos, pictures or tweets; it is important to keep them engaging. Facebook, Youtube and Twitter users are young and they like interesting videos, pictures and appealing content. Seek their feedback and be pro-active in replying to their queries.
- Give and Take Process
Social media is a give and take process. Follow people on blog sites, Google+, Flickr, and other sites, and they will do the favour of following you. Start commenting, liking, and re-tweeting posts of others and in return, they will start visiting and commenting on your page. ‘Repin’ what others have pinned on Pinterest. This is a simple strategy to connect with them.
- Mind what you Post
For the sake of making a campaign go viral, some organisations stoop low and resort to negative activity. Remember, what you posts are always under someone’s scrutiny. Your posts shouldn’t hurt someone’s religious sentiments or play with someone’s feelings and emotions. It’s better to remain true to yourself. Your social media tactics should be meaningful and add value to your campaign. Otherwise, you may even lose what you have.