Yes, yes, let me explain. No, it has nothing to do with Halloween. Yes, it is about event promotion. In fact, it’s ONLY about event promotion – these are some handy “tricks” you can use to host a successful event, and success is always followed by “treats”, isn’t it? Hence, the title. (Please continue reading, I swear it gets better than this.) Continue reading “TRICKS-N-TREATS!” »
Exams, speeches, essay-writing competitions (even this blog TBH) – I’ve always prepared for these thoroughly. At the last minute. And let’s face it, no matter how many months, or years, we put into planning and preparing and planning again, we always save a few things for the end. Incidentally, these few things have the power to turn the whole gig upside down, which is exactly why you need to read on to discover the six last-minute strategies for promoting your event. Continue reading “SIX LAST-MINUTE EVENT PROMOTION FIXES” »
Even as you read this blog, some website in some corner of the world is coming up with an extremely innovative feature or scheme that is reshaping the virtual world in a significant way. For presenters, today, Facebook pages and YouTube channels are not sufficient to promote your event because, let’s face it, EVERYONE is doing it. So, if you wish to be a step ahead with online promotions, here are 5 digital marketing trends that you MUST be aware of – Continue reading “DIGITAL MARKETING F.R.I.ENDS – FIVE REALLY IMPORTANT TRENDS FOR EVENT ORGANIZERS” »
Alright, maybe the e-xpansion was stupid, but it was worth a try. And so are the tips mentioned in this blog to grow your email database and as an innocent consequence, boost your ticket sales (here’s when I say “what up!” Barney Stinson style). According to a few researches (I still wonder who does them, but they come in handy when you’re writing something like this, so, keep up the good work, guys!), almost 35% of event managers answered “email” when asked what was the most effective marketing strategy for event promotion. The rest of them replied “social media”, “banner ads”, “mouth-to-mouth” (marketing, d’uh!) and everything else that most of you have already read volumes on. So, this one’s for the soul of Bloody Mary who has been dying over the past ten years over and over again in cursed email chains – Continue reading “HOW TO E-XPAND YOUR E-MAIL DATABASE” »
We’ve had enough of the regular Facebook and Twitter, and it’s high time we realized there’s a lot more to social media marketing than just blue and blue birds. While Instagram is giving its own edge to the hashtags, Pinterest has come out as a whole new concept on its own involving boards and pins, reminding you of high school. And we tell you exactly what it takes to be a famous cheerleader in this high school by using Pinterest the right way! Continue reading “HOW TO USE PINTEREST TO PIN SUCCESS TO YOUR EVENT BOARD” »
We realized it was high time you stopped experimenting with useless techniques to promote your event on Facebook, Twitter, Blogger, WordPress, and virtually every other social media platform that you can think of. Honestly, having a ten-line instruction set to guide your audience to your online ticket store is definitely not working because nowadays, people don’t even read their medical reports that sincerely. It doesn’t matter how rich or witty your content is – if it’s not a click away, it’s no good, anyway! To overcome this major blunder, Yapsody decided to come up with Widgets to make social media promotion a lot easier. Continue reading “EVENT PROMOTION – STOP FIDGETING, START WIDGETING!” »
The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian is not the only one who’s affected by this social media wave. Right from politicians to celebrities think Facebook and Twitter are the best channels to let their followers know what they’ve been up to, so as to establish a connection between them and the common public. Amidst all this, if you’re still relying on flyers and banners to do the promotional job for your events, you’re a bigger bimbo than the cheerleader who’s celebrating her first tweet anniversary on Facebook! Continue reading “EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING” »
All kinds of events – from birthday parties to fundraisers, from concerts to karaoke nights – can be regarded as fruit bearing trees. You plant the idea, you nurture the tree by defining each and every bit of the event, and lastly, you call people in to enjoy the fruits. But there are these major questions that haunt the mind of many event planners – How do I tell people about my tree? Basically, how do I go about promoting my event? And this question has a three-word answer – Social Media Marketing. This post is aimed at guiding all you event newbies (and perhaps even oldies) about how you can use the social media to an optimum level for marketing your events.
Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?
Pinterest is one of the fastest growing social networking websites. It acquired 10 million users in 9 months and recently they unveiled their newest feature, Place Pins. In this blog, we will explain you can utilize Pinterest and its “Place Pins” feature to promote your event and get maximum exposure.
- Pinterest added a new type of pin called Place Pins, enabling users to map out the locations of all the items they share on their pinboards. For example, if you pin a photo of your event or the artist performing in your event, you can also add the venue location to a map on your board. Creating a board of Place Pins is easy. Just select Add a map when you create a new board or Edit an existing board’s settings. After that, you can map all of your new and existing Pins on the board to help plan your next event.
If you have a list of favorite places to organize your events or a few locations that you always recommend to people, use Place Pins to showcase all of the venues in one single place!
Thanksgiving Day is just around the corner and if you are planning to organize a Thanksgiving Day event, you should consider a ticketing system that will help make your event a success, because organizing and managing an event for any festival can have some unique challenges.
- The first being that there are so many competing events happening at the same time and in the same place, which can dilute your ticket sales. When there is so much competition, you need to give your customers something unique that no other event presenter can offer. Yapsody is the ideal online ticketing system for presenters who prefer not to burden their customers with ticketing fee, convenience fee, transaction fee, etc. With Yapsody, there are no fees, which will make your event stand out from others and draw customers to your events over others. Continue reading “Why use Yapsody for Thanksgiving Day Events?” »