If, after reading that title, you’re wondering when I’ll stop making stupid stuff rhyme to get a catchy title (and failing, miserably), the answer is – really? That’s what you’re concerned about – my rhymes? How’s it going with the event marketing, by the way? (more…)
While people today are drifting farther and farther away from long-form and edging closer to minimalism, textual content is mightily depressing and lacks results. At the same time, multimedia content like infographics and videos have become exceedingly popular, owing to applications like YouTube, Pinterest, Instagram, and Vine. (more…)
No matter what event catering website you’re on, or what kind of blog/article you’re reading to figure out strategies for making your event a success, you’re going to stumble upon social media often. A little too often, to be honest. Facebook, Twitter, LinkedIn, and all their siblings are being used today by laymen, and used rather easily. This tends to imply that using social media for promoting your event would be a piece of cake. (more…)
Focus groups are efficient, cheap, and awesome ways to gain customer insights into your upcoming projects and campaigns. All you have to do is bring together a group of potential customers (preferably from different backgrounds in order to widen your range of perspectives) for two to three hours and brainstorm about the project. Though it sounds tedious, you’ll realize that with the following guidelines, hosting a focus group event is actually a cakewalk. (more…)
When Christmas is around the corner, everyone is looking for reasons to spend and enjoy. And if you’re an event presenter, you can take advantage of this festive season. But, at the same time, don’t forget that like you, there are many others who are going to try to host Christmas events and lure your potential attendees into registering for their events. (more…)
Of course, ideally, if I’m attending an event, it’s for the presentations, lectures, and the workshops. But, no matter how awesome these are, if I’m not leaving with a freebie, I’m definitely leaving with a frown.
For an event presenter, diaries and notepads filled with strategies, at least five meetings to decide upon one of them, and a ten more to execute the “chosen one” is an everyday story. Of course, y’all are used to it, but does that make it any less tiring and time consuming? If your answer is a big “NO”, read on to discover five quick and easy promotional strategies that you can try for successful marketing of your event. (more…)