How To Measure Social Media Efficiency?

HOW TO MEASURE SOCIAL MEDIA EFFICIENCY?
HOW TO MEASURE SOCIAL MEDIA EFFICIENCY?

No matter what event catering website you’re on, or what kind of blog/article you’re reading to figure out strategies for making your event a success, you’re going to stumble upon social media often. A little too often, to be honest. Facebook, Twitter, LinkedIn, and all their siblings are being used today by laymen, and used rather easily. This tends to imply that using social media for promoting your event would be a piece of cake. (more…)

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Guys, Let’s Focus! – Importance of Focus Group

Guys, Let’s Focus!
Guys, Let’s Focus!

Focus groups are efficient, cheap, and awesome ways to gain customer insights into your upcoming projects and campaigns. All you have to do is bring together a group of potential customers (preferably from different backgrounds in order to widen your range of perspectives) for two to three hours and brainstorm about the project. Though it sounds tedious, you’ll realize that with the following guidelines, hosting a focus group event is actually a cakewalk. (more…)

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How to Make Your Christmas Event a Very Merry One!

How to Make Your Christmas Event a Very Merry One!
How to Make Your Christmas Event a Very Merry One!

When Christmas is around the corner, everyone is looking for reasons to spend and enjoy. And if you’re an event presenter, you can take advantage of this festive season. But, at the same time, don’t forget that like you, there are many others who are going to try to host Christmas events and lure your potential attendees into registering for their events. (more…)

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SWAG IDEAS TO ROCK YOUR EVENT

SWAG IDEAS TO ROCK YOUR EVENT
SWAG IDEAS TO ROCK YOUR EVENT

Of course, ideally, if I’m attending an event, it’s for the presentations, lectures, and the workshops. But, no matter how awesome these are, if I’m not leaving with a freebie, I’m definitely leaving with a frown.

The reason promotional giveaways are known as swag is because they are too cool to be true. Along with making your attendees happy, they also promote your brand. (more…)

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Five Tactics for Event Promotion

Five Quick Foxes To Jump On Successful Event Promotion
Five Tactics for Event Promotion

For an event presenter, diaries and notepads filled with strategies, at least five meetings to decide upon one of them, and a ten more to execute the “chosen one” is an everyday story. Of course, y’all are used to it, but does that make it any less tiring and time consuming? If your answer is a big “NO”, read on to discover five quick and easy promotional strategies that you can try for successful marketing of your event. (more…)

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Early Or Not, The Blue Bird Catches Every Worm

EARLY OR NOT, THE BLUE BIRD CATCHES EVERY WORM
EARLY OR NOT, THE BLUE BIRD CATCHES EVERY WORM

And if you’re on Twitter, you definitely know what I’m talking about. On the other hand, if you’re not on Twitter, minimize this blog, go make a Twitter account and then come back and read it. Now, you can imagine that if you need to be on Twitter even to read a blog, what significance it carries if you’re an event presenter looking forward to promoting your event. (more…)

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CALL ME, MAYBE?

CALL ME, MAYBE?
CALL ME, MAYBE?

Call to action – three self-defining marketing terms that sound so easy when it comes to defining them as “set of words that urge people to take action” and are just as annoying to implement because apparently, people just don’t want to act! I feel your pain, brothers, and this is why I’ve come up with three fool-not-so-proof (come on, you know nothing is foolproof when it comes to marketing. After all, who guarantees the people you’re selling stuff to aren’t fools, really?) (more…)

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EIGHT-ENTION, PRESENTERS!

EIGHT-ENTION, PRESENTERS!
EIGHT-ENTION, PRESENTERS!

I may not be the queen of puns, but I’m sure that title caught your attention. Oh, wait, eight-tention! What’s with the eight, you ask? We figured that with Facebook, WhatsApp, and Twitter taking on the virtual world like hurricanes (but, in a lot nicer way), emails just look outdated. Yes, they just LOOK outdated, but they aren’t. If you can still manage to jam eyeballs onto your email notification with a crazy subject line, your pre-event email can nail it. And it can nail it way better than other social media websites can. We’ll show you eight ways to hammer that thing right in – (more…)

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TRICKS-N-TREATS!

TRICKS-N-TREATS!
TRICKS-N-TREATS!

Yes, yes, let me explain. No, it has nothing to do with Halloween. Yes, it is about event promotion. In fact, it’s ONLY about event promotion – these are some handy “tricks” you can use to host a successful event, and success is always followed by “treats”, isn’t it? Hence, the title. (Please continue reading, I swear it gets better than this.) (more…)

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SIX LAST-MINUTE EVENT PROMOTION FIXES

SIX LAST-MINUTE EVENT PROMOTION FIXES
SIX LAST-MINUTE EVENT PROMOTION FIXES

Exams, speeches, essay-writing competitions (even this blog TBH) – I’ve always prepared for these thoroughly. At the last minute. And let’s face it, no matter how many months, or years, we put into planning and preparing and planning again, we always save a few things for the end. Incidentally, these few things have the power to turn the whole gig upside down, which is exactly why you need to read on to discover the six last-minute strategies for promoting your event. (more…)

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