Guys, Let’s Focus! – Importance of Focus Group

Guys, Let’s Focus!
Guys, Let’s Focus!

Focus groups are efficient, cheap, and awesome ways to gain customer insights into your upcoming projects and campaigns. All you have to do is bring together a group of potential customers (preferably from different backgrounds in order to widen your range of perspectives) for two to three hours and brainstorm about the project. Though it sounds tedious, you’ll realize that with the following guidelines, hosting a focus group event is actually a cakewalk. (more…)

Five Tactics for Event Promotion

Five Quick Foxes To Jump On Successful Event Promotion
Five Tactics for Event Promotion

For an event presenter, diaries and notepads filled with strategies, at least five meetings to decide upon one of them, and a ten more to execute the “chosen one” is an everyday story. Of course, y’all are used to it, but does that make it any less tiring and time consuming? If your answer is a big “NO”, read on to discover five quick and easy promotional strategies that you can try for successful marketing of your event. (more…)

CALL ME, MAYBE?

CALL ME, MAYBE?
CALL ME, MAYBE?

Call to action – three self-defining marketing terms that sound so easy when it comes to defining them as “set of words that urge people to take action” and are just as annoying to implement because apparently, people just don’t want to act! I feel your pain, brothers, and this is why I’ve come up with three fool-not-so-proof (come on, you know nothing is foolproof when it comes to marketing. After all, who guarantees the people you’re selling stuff to aren’t fools, really?) (more…)

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING
EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian is not the only one who’s affected by this social media wave. Right from politicians to celebrities think Facebook and Twitter are the best channels to let their followers know what they’ve been up to, so as to establish a connection between them and the common public. Amidst all this, if you’re still relying on flyers and banners to do the promotional job for your events, you’re a bigger bimbo than the cheerleader who’s celebrating her first tweet anniversary on Facebook! (more…)

EVENT PROMOTION USING SOCIAL MEDIA MARKETING

EVENT PROMOTION USING SOCIAL MEDIA MARKETING
EVENT PROMOTION USING SOCIAL MEDIA MARKETING

All kinds of events – from birthday parties to fundraisers, from concerts to karaoke nights – can be regarded as fruit bearing trees. You plant the idea, you nurture the tree by defining each and every bit of the event, and lastly, you call people in to enjoy the fruits. But there are these major questions that haunt the mind of many event planners – How do I tell people about my tree? Basically, how do I go about promoting my event? And this question has a three-word answer – Social Media Marketing. This post is aimed at guiding all you event newbies (and perhaps even oldies) about how you can use the social media to an optimum level for marketing your events.

#HASHTAGS!

Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?

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How to Make Your Event Go Viral?

Make Your Event Viral

The benefits of viral marketing apply to events of all sizes.  The same tactics that large e-commerce business use for spreading information can also be used by you. Check out the following viral marketing tips for promoting your event and boosting customer attendance.

  • Create a Yapsody online ticket store for displaying all key information about your event and tools for sharing that information on social networking sites. (more…)

Geographic Reach of the US Event Industry!

If you are new in event industry and planning to organize an event for your business then you have to understand one crucial factor which will decide the success of your event; i.e. the importance of location to your overall event. In this blog we will share and discuss some stats which will help you to understand the geographic reach of US event industry. 

There are around 49,000 event presenters throughout the United States, but the overwhelming majority of promoters have a limited geographic reach. Event presenters are mostly target cities and states that have high population, (more…)