Exams, speeches, essay-writing competitions (even this blog TBH) – I’ve always prepared for these thoroughly. At the last minute. And let’s face it, no matter how many months, or years, we put into planning and preparing and planning again, we always save a few things for the end. Incidentally, these few things have the power to turn the whole gig upside down, which is exactly why you need to read on to discover the six last-minute strategies for promoting your event. (more…)
Irrespective of whether you have a factory or an e-commerce website, one of the best ways to build an appreciable network of customers is by organizing events. Events are to the corporate world what holidays are to families – you know your people are out there, but it’s only during the holidays that you actually bond with them and have any intimate contact whatsoever. If you, as a businessman (or woman; the last thing I would want is people suing me for sex discrimination) wish to actually communicate with your customers and have an outsider’s view on your work, you need to plan an event, drive people to attend it and track your progress. (more…)
Alright, maybe the e-xpansion was stupid, but it was worth a try. And so are the tips mentioned in this blog to grow your email database and as an innocent consequence, boost your ticket sales (here’s when I say “what up!” Barney Stinson style). According to a few researches (I still wonder who does them, but they come in handy when you’re writing something like this, so, keep up the good work, guys!), almost 35% of event managers answered “email” when asked what was the most effective marketing strategy for event promotion. The rest of them replied “social media”, “banner ads”, “mouth-to-mouth” (marketing, d’uh!) and everything else that most of you have already read volumes on. So, this one’s for the soul of Bloody Mary who has been dying over the past ten years over and over again in cursed email chains – (more…)
If you execute email newsletter campaigns to promote your event, then in order to maximize the number of people who open and click-through your email, you have to be strategic about when you send out your newsletters. Timing is everything, as sending a newsletter on the wrong day or at wrong time can impact your email performance negatively. In this blog we will discuss the best days and times to send newsletters to ensure that your events get maximum exposure.
Timing for any newsletter will depend on the type and purpose of the newsletter. (more…)
When it comes to letting your customers know about your next event, there are several options to explore such as social media marketing, traditional advertising, and web advertising. However, one of the best, most personalized and most interactive methods is through email. With Yapsody, sending emails to your customers is not at all a complicated task. With our MailChimp integration, we make it easy to quickly import your customer list into Mailchimp.