While organic traffic continues to be a favorite amongst presenters, today’s event organizers know that in order to get better conversion rates, they have to go a little easy with the marketing budget. (more…)
Winter is coming. Even if you’re not a Game of Thrones fan, this statement stirs you up because it means Christmas is coming!!!
And what does Christmas bring apart from joy and prosperity and mistletoes? Loads and loads of shopping and spending and partying, of course. Which is why you, as someone with a business to run, could use this festive season to your advantage and while you attempt to do so, these promotional tips could come really handy. (more…)
PLANNING A FUNDRAISING EVENT
Whenever people hear the word “business”, they are often struck by the idea of black-n-white dealings & profit-n-loss statements. Basically, every part of business seems to be satisfying an equation. Even the one that’s allegedly a “risk” is actually working on probability equations. Fundraisers, on the other hand, have a softer edge and appear to be the only business arena where equations can’t be trusted. However, we seek to prove otherwise by enlightening you about the NINE IMPORTANT VARIABLES of fundraisers and how to handle them when it comes to event planning.
VARIABLE ONE: THE MOTTO
Decide upon the purpose (or purposes) of the fundraiser – whether it’s only meant to be a charity event to raise money for a community or an NGO, or it is also supposed to raise awareness of any kind, or is simply a way of reaching out to people to make them notice and feel connected to your brand. This helps you get a better perspective of everything that your event should involve. (more…)