At present, the only way to ensure that you have a decent ticket sell at your event is to market your events properly. Event marketing is a legit field now, and for good reason. Unless you manage to get your events across to your target audience, how do you expect them to buy your tickets, let alone find out about it? The whole purpose of event marketing is quite simple- it is to sell more tickets. The more tickets you sell, the more the word spreads. And we all know what that leads to- an increased demand for your event.
Now social media marketing is one of the most happening ways of marketing your event. Everyone you meet today has an account on at least one social media platform. If you use social media to reach out to your guests, then that provides for quicker event promotion. Social media is also cost effective. Thus if you have a smaller budget for marketing, social media marketing is the right way to go. However, this is the internet. And on the internet, nothing ever really stops trending. You have to make sure your even isn’t in the news for the wrong reasons; here are a few tips to make the most of social media-
- Monitor the social media activity before you launch your marketing campaigns. Study the latest trends on social media. In other words, find out what’s trending which shouldn’t be too hard for you. Once you do, you can use this information to come up with better marketing strategies.
- Take measures to ensure your event starts trending. You must all be familiar with the concept of hashtags and how they help. Get an innovative event hashtag today, and make sure it catches up. When people buy tickets from you, ask them to share the news with their friends on social media and use the hashtag to do so.
- Share interesting event blogs on your social media page to spread awareness. If you share long monotonous blogs, no one’s going to read them. You’re going to have to keep them concise and interesting.
- Also, make way for post event talk. Once the event has taken place, allow online discussions to take place. You could even have an event survey to find out if there’s scope for improvement. That way, you’ll have a fair idea of where you stand.
The social media platforms could be your playground; you just have to know how to play the game. If done right, this can be the best thing that happened to your event.